Anheuser-Busch to launch Bud Light Golden Wheat - Boston Business Journal:

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The addition to the Bud Light familyu follows the The marketing budget for Bud Lighg Golden Wheat will be abou t similar to the marketinfg budget for BudLight Lime, accordin g to Keith Levy, vice president of marketing. The ads will be outdoors, in print and on TV, he Levy said the brewer hopes to attract not onlyestablishes A-B product drinkers but also "trendsetters" who want to try somethinhg new. A-B wants to tap into the surge in popularity of sweete beers and wheat beers fromcraf brewers. But "we're not trying to outcrafgt craft," Levy said. "We're trying to capitalize on an emerging style.
" The beer will use unfilterecd wheat so it will look cloudier than its Bud Lighgt counterpart and will have orange and also knownas cilantro, as ingredientds to give it a bigger, sweeter according to Levy. St. Louis-based Anheuser-Busch is owned by Belgium-basedd , the world’s largest brewer.