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Universal’s runs through the summer and the convention and visitors bureaj targetsfall travelers. Universal’s Vacatioh Stimulus Offer cuts deposits on vacation packages by half and its Vacatio n Protection Plan provides a free vacation protectiomn plan that offers refunds to those who book packages and then latef losetheir job. Universal is also offering Kids FreeVacatioj — free admission for children aged 3-9 when they are stayinbg with two adults for four nighte at one of Universal’s on-sites hotels. The four-night packages, booked througgh July 21, start at $986.
The conventio n and visitors bureau new fall campaign that emphasizesCentrapl Florida’s appeal to frugal travelers. The called Free for Fall, will replaces the current EndlessSummer campaign. Both are aimer at potential visitors living withina day’s drived of Orlando. The campaign has a $1.4 millionb budget, about $350,000 less than the agencyh spent onlast fall’s The bureau will use outdoor radio, magazines and mobile deviceas to get its message out. The campaign will target coupless looking for a theculinary minded, couples without children and “girlfrienf getaways,” a bureau spokesman The CVB plans to run the campaigm in September and October.
Though the bureau hopes to us television talk showa to get themessage out, it doesn’t plan to use TV
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