Use summer

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Many of us, in fact, tend to view May as an endingt ofsorts … and Augus as the beginning of the last half of the But what about June and July Many people pull back during the summer New product launches, marketing efforts, training and new projectz are put off until August or However, I consider the summer months to be fillerd with spectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energies on everty possible summer opportunity to buildyour brand. you are your brand … and by building your brane all 12 months of the year you can leveraged your individualityand uniqueness.
Why is summer a terrificv time to reinforce and expand yourpersonak brand? Because most of us tend to be less harrie d and more laid-back in warmer weather. We actuallyu have time to “get Don’t miss out on some of the most productivd months of youryear — June, July and August. Here’ one professional’s story: John, an owner of a large commercial realestate company, has had years of success in the locak market. With the current economic times, John recognizedc the reality that he needed to establish his own brand identity that alignedx withhis company’s strong brand.
“u have operationalized my persona l brand into my daily work and keep this brandinhg topof mind. My customers and employeea have noticed things like a new tag new bio and new way of introducinf myself andmy company,” he The results? John has already increased business for the and is winning contracts when his competitorsd are still struggling. “In the summer, it seemas like people have more time or take time to actually get to know you and what you he says. “I’ve alread y had meetings with prospective customers that seemed lesshurries and, actually, were more productive.” So, what abouf you?
Are you going to use the summer to builcd momentum and create more success?