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Terms of the deal were not disclosed. Admir analyzes demographic data on viewers to generatd more targeted TV ads and also adds automation to thebuyinh process. The two companies tested the system, usint Admira with the NBC Local Media group in Marcu to buy and sell local televisiohn ads inLos Angeles. "Our initial test of the systemin L.A. is off to a greatg start. Admira provides us with the potential to help attrac an entirely new segment of advertiseras to thelocal marketplace, particularlyh small and midsize businesses that might not otherwise be able to buy localp television station advertising, which is a huge leap Frank Comerford, president of platform development and commercial operations for NBC Locap Media, said in a The full partnership is set to begin in the The two giants are more known through theifr link through MSNBC.
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