coras-newport.blogspot.com
The creator of Sawxheads.com, Patsheads.com and othe Boston-centric sites this week planz to begin deployment of similare sites devoted toother markets’ teams across the , NBA, and Majo r League Baseball. The new sites, like the Bosto n predecessors, will have a mix of aggregated user-generated content, video, photo sharing and other features. TruMedia is working to build a distribution and promotiom strategy for the new sites by partnering with locapl news outlets in each major league team In that portion of the expandedcorporate strategy, TruMedis is aiming to develop each news outlet’s social-media area on a white-labeo basis while linking back to the locaol sports team communities it has built and syndicatingg content.
Such a deal was recentluy struckwith ’s Web site, Boston.com, with othert similar deals pending. “What we’re looking to do is both go nationalo while also going very saidRafe Anderson, TruMedia chief “And within that, we’re building both business-to-consumer and business-to-business channelss of the company.” TruMedia — backed by the angel investod trio of Boxcar Mediw CEO Ozzie Alvarez; former Converse, Puma and Adidaas executive John O’Rourke; and TV analyst Jerry Remy — is by no meansx alone in its pursuirt of deep online engagementf among local sports fans.
ESPN earlierr this year launcheda Chicago-focused Web site to earlhy success. Companies such as Watercooler and Citizen Sports Network continuee to leverage the reach of broad sociall networks such as Facebook with team and locallyy focusedfan communities. Nearly every pro team is developing itsown social-mediw components, as well. “Theree is certainly healthy competition inthis market, and the teamsd in particular are wise to creatde their own branded communities,” Andersohn said.
“But we think we’ll offer a trulyu differentiated experience in that we can offere something more independentand
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment