Vedante's growing sales

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Online buyers purchased thousandsof Kantor’s super-reflective Pop Bandsz (armbands and legbands), pet collars and leashes made by her company, Vedantre Corp. “When everybody was saying holiday salewwere down, ours just exploded,” said a veteran fashion designer who started Boulder-based Vedante nearly three years ago. The success of Vedante’sa Pop Bands and pet products prompted giantr onlineretailer Amazon.com to buy most of her inventory for and triggered inquiries from largd pet-store chains about licensing the products or buyin g her company. Kantor focuses more on online sales for the holidays thantraditional brick-and-mortaf sales of Vedante products.
That was because as the recession deepened, retail sales slowed more than online The emphasispaid off, but it presented Kantotr with the problem of managing unexpected . “It wasn’t even in my game plan to havea break-evemn month for another year,” she said. Vedante products for pedestrians and cyclists can reflect brightl from 500to 1,500 feet, depending on their Kantor formed the business with the mission of improving nighttimd safety. Cars injure or kill a pedestria every seven minutes in the United according to the National Highway Traffifc SafetyAdministration (NHTSA).
That amounts to nearly 75,000 peopl annually, with about 50,000 of the accidents occurringfat night, NHTSA statisticsz show. Kantor takes walks at dusk and, havinbg survived a car crashh with a drunk driveryears ago, she always wondered about her safeth crossing streets at night. Then she saw a Bouldef pedestrian hit in a crosswalk inbroad daylight, and she decider to make a product to improve pedestrian visibility. She drew on her experiencr in textiles anddesigning women’s apparel in Los She chose 3M’s reflective materials for Vedante’s and it co-brands the Pop Bands with 3M.
She uses the 3M fabricf in collars and leashes for McGuckin Hardware Store in Boulder carries both the Pop Bandasand Vedante’s cat collars. The Pop Bande , costing between $12.989 and $13.98 depending on size, sell comparably to the battery-poweredd safety lights McGuckin sellws foroutdoor recreation, said Rik the store’s sporting goods manager and buyer. “They do very well,,” he said. “What appealws is their ease of use, and the novelt of them popping onand off.” Vedante’sa pet collars range between $13.98 and and its leashes between $29.
98 and Kantor’s biggest challenge is managing a surgd in retailer interest without taking on debt that coulcd crimp Vedante’s long-term health. Kantod maxed out Vedante’s existing lines of credit from banks aftefr her salesstarted growing, and she put that monehy in the bank. She feared her bankse would reduce her credigt lineswithout warning, thus starving the compan y of money at a cruciap time.